Where ideas catch fire.
Boutique marketing firm based in Halifax, acting as a fractional marketing department for growing businesses.
Ignite what’s next
In a world of endless scrolling, we believe in doing work that’s intentional, and built to last.
Charcoal acts as a fractional marketing team for growing businesses that need clarity, consistency, and momentum. We help turn ideas into plans, plans into execution, and execution into measurable progress. That usually starts with fixing what’s unclear: positioning, direction, and how marketing actually supports business goals.
Gather ‘round
We’ll put another log on the campfire.
At Charcoal, we try to break free from typical agency norms. We work best with growing businesses that don’t need a traditional agency — they need a partner. Someone to help prioritize, execute, and keep marketing moving without adding internal complexity.
It all starts with a sit down and a chat. Pull up a chair.
How we make fire
Start with a spark. Stoke the flames. Add oxygen. Let it roar!
We bring together a full-service team with unique skill sets and experiences to plan, conceive, and execute in style - so you don’t have to. Marketing is hard. But when you work with a team with expertise in traditional, digital, integrated and omni-channel marketing, it gets a little easier.
We’re always ready, to help businesses like yours, ignite.
We’re certified
Visit us at Charcoal HQ
Find your spark
You bring the kindling, and we’ll provide the fuel.
Walk through our open-concept space, mark up our chalkboard wall, and let's talk about your spark. We're eager to understand where your inspiration comes from and how we can help fuel it. Did you bring the s’mores?
