Charcoal Marketing promotes Mike Cyr to COO

Charcoal Marketing is pleased to announce the promotion of Mike Cyr to the role of Chief Operating Officer (COO), effective May 1st.

Mike has been an integral part of the Charcoal team for five years, and has proven himself to be a valuable contributor to the company’s success. He is a passionate marketer who likes to help his clients ‘win’. He has played a vital role in the firm’s addition and adoption of Programmatic Advertising, and continues to build on that expertise.

He also played an important role in the firm’s transition from project based to Fractional Marketing work. Fractional Marketing provides clients with a dedicated team of marketing experts who can plan, manage and execute marketing initiatives for businesses that lack the internal resources.

“Mike has been a key part of Charcoal’s growth and success the past few years. He has very good ideas, and spends our client’s money as if it was his own. He has set a great example for others to follow, ” said Mike Hayes, Founder and Chief Marketing Officer (CMO) of Charcoal Marketing. “Mike’s commitment to client satisfaction and the Charcoal brand is what makes him particularly well-suited to be our new COO.”

In his new role, Mike Cyr will continue to drive growth, process improvement and internal efficiencies, to ensure that Charcoal Marketing remains at the forefront of the industry, and continues to provide exceptional value to our clients.

“Every day, I get to take on new challenges and learn new things. That’s what keeps me motivated and inspired,” said Mike Cyr, COO. “I enjoy running nimble teams, so I’m looking forward to tackling the challenges ahead, and positioning Charcoal for continued success."